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Route Runna was established in 2008. What started out as a small A&R team running routes in the 804, through adversity CEO Antwan Williams later birthed Route Runna Management. A full service talent management and marketing company. The company specializes in working with entertainers and musicians to package their product through a variety of innovative marketing strategies. 


Route Runna Management has served Virginia and now North Carolina’s market as a lifestyle brand ambassador for Def Jam Recordings, with relationships and connections with executives, labels, artists, radio PD’s etc. As of 2015, our company secured an intern/partnership with Virginia Commonwealth University’s Mass Communications program putting Route Runna at an advantage in entertainment in the area.

With an extensive network of record pools, promoters, and tastemakers, Route Runna Management can provide assistance in marketing campaigns for album releases, singles, and to increase your presence in a variety of areas. We use the most relevant and efficient methods of promotion including; email/mp3 blasting, digital tagging, search engine marketing, and other traditional network marketing strategies.

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